Work with
Kim Wensel
You've built the career.
Now you're ready to build what's yours.
You've spent years getting very good at what you do. You've built expertise, credibility, relationships, a body of work, and—whether you realize it or not—a strong point of view.
Now you're thinking about what all of that could mean with your name on it.
Maybe you want to become visible for what your clients rely on you for. Maybe you're ready to turn your expertise into a business, book, speaking platform, or body of thought leadership. Maybe your work has already evolved, but the way you talk about yourself hasn't caught up.
The longer you sit with it, the more ways you can see it playing out. And with those possibilities come the questions and perfectly justifiable reasons to keep working on it before putting it in front of anyone else.
This is where I come in.
I've spent most of my career helping people with deep expertise figure out what they know that's worth other people's attention.
That's looked like building a CEO's editorial platform, developing a new service and pricing structure, starting a podcast, and positioning someone's expertise around what they're reaching for next.
You might have 10,000 ideas, twenty years of knowledge, or hundreds of customers. But what does that mean if it's stuck inside of your beautiful mind?
My work starts in the same place every time: asking better questions, noticing patterns, and editing away everything that obscures the good part.
I interview, you talk. I research, you tell me what's still relevant. I find the connections, pull out the ideas worth pursuing, and help you decide what they could become. Then we build from there.
Pattern
Lab
My signature process is called Pattern Lab.
It tends to start in one of three places.
YOU'RE BUILDING SOMETHING WITH YOUR NAME ON IT
"I know what's next and I want to get it right.”
You've spent years building expertise through the work itself. Now you're leveraging that into something ownable. You want a sharp strategic partner helping you see the throughline, make the right decisions, and turn the idea into something real.
YOUR REPUTATION HASN'T CAUGHT UP WITH YOUR WORK
"I want to be known for something different than what people know me for now."
Your work has evolved, but your website, LinkedIn, bio, offers, or simply the way you introduce yourself still reflect an earlier version of your work. You're ready to be more intentional about what people think when they hear your name.
YOU CAN SEE TOO MANY GOOD POSSIBILITIES
"I could write the book or start the podcast. But maybe it's a new business altogether?"
You can see how each of your ideas would work—maybe even work together. But you need another brain to help you sort out what's interesting from what's worth pursuing, decide what deserves your attention now, and give the strongest idea somewhere to go.
How Pattern Lab Works
8 Weeks to Build What's Next
Pattern Lab is an eight-week personal brand and thought leadership engagement for accomplished women ready to turn years of experience into something of their own.
01 / EXTRACT
Get it all out of your head.
We start with a deep-dive interview and a review of what you've already built, written, said, and shared. I want the ideas you keep coming back to, the work people seek you out for, the opinions you hold, and the possibilities you're considering.
02 / DISTILL
Finding the thing underneath all the things.
This is where I look for patterns. What keeps showing up? What do you know that other people benefit from? Where do your ideas, experiences, and ambitions intersect? We'll identify the thoughline, language, and point of view that have the most potential to become part of what you're known for.
03 / SHAPE
Decide what it could become.
A book? Business? Speaking platform? Probably more than one possibility will emerge. We'll explore the strongest ones, see how they fit together, and decide what deserves your attention now.
04 / BUILD
Give the strongest idea somewhere to go.
We then take everything we've uncovered and apply it to one concrete project. Depending on what you're building, that might be your website, speaking platform, editorial strategy, book thesis, offer, or podcast. You leave with the strategy, structure, and direction to move it forward.
When you can hear yourself clearly, you can articulate yourself. When you can articulate yourself, you can move.
What will you build?
Corporate-to-Consultant Map
Turn years of career expertise into a consulting business you can take to market. We’ll map what you sell, how your services are structured, who you sell them to, pricing, your sales process, and what you actually need in place to start finding and signing clients.
Website Map
Turn your positioning into a website with a clear story. We’ll map the site architecture, purpose of each page, key messages, and the content you need to bring it to life.
Speaking Map
Turn your expertise into ideas you can take to the stage. We’ll develop your signature speaking territory, 3–5 talk concepts, audience promise, and the stories and ideas that make them distinctly yours.
Editorial Map
Turn what you know into a body of thought leadership. We’ll identify the 3–5 ideas or territories you want to become known for, develop specific angles within them, and map what you could write, publish, or talk about over the next 90 days.
Book Map
Figure out what that one-day book is actually about. We’ll define the central premise, reader, promise, key ideas, and an early structure you can continue developing.
Podcast Map
Turn the show in your head into a concept worth producing. We’ll develop the premise, audience, format, editorial territory, recurring ideas, and direction for your first season.
WHAT YOU WALK AWAY WITH
Pattern Lab Includes:
• Eight weeks of private strategic work together
• Four private working sessions, beginning with a 90-minute deep-dive interview
• Review of your existing work, ideas, and public presence
• Research, reflection, and real-time editing suggestions between sessions
• Private voice/text access between conversations on Voxer
• Your Positioning & Point of View Brief
• One completed Build Map
• A final working session to make decisions, refine the work, and determine what comes next
Investment: Three payments of $3000
“You give people the gift of allowing their biggest dreams to take shape. You push people up against their comfort zone, but you’re also on the other side ready to catch us in that beautiful mess, putting words, structure, and strategy around it. It’s so valuable and underrated.”
3 Ways To Work Together
$500
Clarity Call
75 uninterrupted minutes to get my brain on the idea, offer, proposal, decision, draft, or problem you’ve been circling. We'll move it forward together.
Schedule Call$9000
Pattern Lab
Deep work for experienced woman turning years of experience into a platform, body of work, business, or next chapter that's distinctly theirs.
Book ConsultCustom
Speaking & Moderation
Bring me into the room to speak about nonlinear careers, ambition and change, or to lead conversations worth listening to.
Discuss Your EventFrequently Asked Questions
Do I need to be building a "personal brand"?
You don't have to think of yourself as building a personal brand to benefit from this work. If you want to become more visible for what you know, build something around your expertise, or become more intentional about what people associate with your name, we're working on your personal brand whether or not you call it that.
Isn't personal branding a little . . . fluffy?
Fair question. For years I've danced around the term personal brand because it can make serious work sound like an exercise in fonts, photoshoots, and self-promotion. But I keep coming back to it because . . . your reputation already exists.
People already associate your name with something—certain ideas, a title, a body of work, and maybe even the company you keep. The question is how aligned that is with what you want to be known for now. That's the side of personal branding I care about.
What if I want to build more than one thing?
We probably will uncover more than one thing worth building. Pattern Lab includes one Build so we can take an idea far enough to make it useful rather than spreading our attention across five possibilities (because that's usually when nothing gets completed). If you want to keep going with another Build afterward, we can scope that separately.
Will you write my copy?
I'll write and edit language as part of our work together, but Pattern Lab isn't a copywriting package. I'll help you find the language for your positioning, point of view, ideas, and selected Build project. If your Build is a Website Map, we'll determine the story, messages, and page structure, but I won't write every word of your finished website. If the next step warrants a copywriter, designer, book editor, or another specialist I'll tell you and happily refer you within my trusted network.
I'm leaving corporate to start my own business. Is Pattern Lab for me?
Yes. In fact, this is one of the moments Pattern Lab is especially useful. You've spent years building expertise, relationships, credibility, and a reputation inside an organization. Now you have to figure out what comes with you and how to turn it into something people will hire you for.
We can use Pattern Lab to identify what you want to be known for outside of your former title, position your expertise for the market you're entering, and shape the business, offer, website, or thought leadership platform that helps establish you on your own.
Can you stay on after Pattern Lab?
Yes, existing Pattern Lab clients can continue working with me through private Voxer support for $1500/month. It's designed for ongoing access to my eyes, ears, and brain as you implement what we've built, make decisions, and encounter new ideas along the way.
What if I just want your opinion on one thing?
Start with a Clarity Call. This is where you can bring an idea or question and we spend 75 minutes working through it together. I also have a backlog of free podcast episodes—10,000 Tabs and Pattern of Purpose—that are helpful if you're on the cusp of change or building a business.
Still not sure what you need?