Thought leadership isn’t just about teaching people how to do what you do. LinkedIn doesn’t need someone else turning every life event into a profound business lesson. And we can all agree we’re fine never seeing another influencer’s Amazon list.

The people that stand out in this noisy, over-saturated online world—those select few whose emails and posts we always stop the scroll for—are sharing, not shouting or selling. Their convictions aren’t manufactured by a marketing calendar. They come from deep within.

Whether you’re an executive or entrepreneur, you need to connect with others. But when there are hundreds, or even thousands, doing a version of what you do, how do you stand out? It’s not about talking about what you do. It’s why you do it.

Because good leaders know business.  Great leaders know how to communicate.

Get the questions I ask all of my private clients and you’ll be well on your way to seeing what makes you, your brand, and your business truly unique.